Archive — carl-gustav.dev

2026

Archive content engine, multi-site.

Apr 19 Agent Authenticator: TOTP for AI Agents AI & Autonomous Systems —

2023

Agents, LiteLLM routers, local inference.

Jun 10 The handover document as strategic asset Building & Leading —

2022

Search shifting, preparing for LLMs.

Apr 05 The contract you've already negotiated Building & Leading —
Feb 28 Business continuity in special times Building & Leading —

2021

Automation, first LLM experiments.

Apr 14 The three clauses that actually carry the culture Building & Leading —
Mar 15 A Year with the Pandemic — One Agency's Operational Diary Building & Leading —

2020

Pandemic, longevity work.

Sep 15 Rolling 9-month forecasting: the cashflow discipline that showed me COVID had hit before anyone told me Building & Leading —

2019

Homelab proper, infrastructure.

Dec 12 The deal we walked away from Building & Leading —

2018

Team-building, remote operations.

Jul 25 Five common website migration mistakes Web, SEO & Growth —
May 20 The practitioner's case for running marketing experiments Web, SEO & Growth —
Apr 15 Internal linking: the site architecture move nobody prioritizes Web, SEO & Growth —

2017

Markets, systematic strategies.

May 20 Attribution modeling: the practitioner's guide to picking the model that matches your business Web, SEO & Growth —

2015

Performance, technical SEO.

Nov 30 The Growth Award and What It Does Not Measure Building & Leading —
Nov 25 Four Predictions About Where SEO Is Heading Web, SEO & Growth —

2014

Core Web Vitals before the name existed.

Aug 10 Self-taught nerds: the hiring line that stuck Building & Leading —
Apr 01 Your first trade fair booth Building & Leading —

2013

SEO at scale, volume publishing.

Dec 17 The logo decision Building & Leading —
Mar 18 Joining an international agency network as a ten-person shop Building & Leading —
Jan 08 The year I sent 33,000 emails Building & Leading —

2012

E-commerce, first product exits.

Dec 16 The first time you delegate your core skill Building & Leading —
Dec 09 Running two businesses at once: the efficiency trap Building & Leading —

2011

Diversification after the ban.

Jul 30 Why I Check Email Only on Tuesdays and Fridays Building & Leading —
Mar 08 We Published Our Entire Playbook. On Purpose. Building & Leading —

2010

Affiliate network builds, AdSense lessons.

Jul 15 Owned vs rented link equity Web, SEO & Growth —

2009

First sites, agency work at BBO.

Jul 15 200+ sites, one AdSense account, and the most expensive lesson so far Building & Leading —

Everything written.

AI & Autonomous Systems

Homelab & Operations

Web, SEO & Growth

Building & Leading

Markets & Quant

Ideas & Society

Health & Life