/topics/web-seo-and-growth
Web, SEO & Growth.
Performance, Core Web Vitals, search after LLMs, analytics, conversion. Making digital products reach actual people is half technical and half psychological — and the ground under it keeps shifting. These are notes from two decades of building and ranking sites, updated for the current thing.
Featured
Five common website migration mistakes
Website migrations destroy traffic with depressing regularity. Most of the damage is avoidable if you know where to look before you flip the switch.
- The practitioner's case for running marketing experiments 8 min
- Internal linking: the site architecture move nobody prioritizes 5 min
- Attribution modeling: the practitioner's guide to picking the model that matches your business 6 min
- Four Predictions About Where SEO Is Heading 5 min
- Owned vs rented link equity 5 min