/topics/web-seo-and-growth
Web, SEO & Growth.
Performance, Core Web Vitals, search after LLMs, analytics, conversion. Making digital products reach actual people is half technical and half psychological — and the ground under it keeps shifting. These are notes from two decades of building and ranking sites, updated for the current thing.
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Send a recipe, not a specification
When the people who will implement your tracking do not work for you and cannot ask you questions, the instruction has to be executable without understanding the goal. A two-block find-and-replace, the case where it breaks, and why I write it that way.
- Put the stop decision in the quote 4 min
- Five common website migration mistakes 6 min
- The practitioner's case for running marketing experiments 8 min
- Internal linking: the site architecture move nobody prioritizes 5 min
- Attribution modeling: the practitioner's guide to picking the model that matches your business 6 min
- Four Predictions About Where SEO Is Heading 5 min
- Owned vs rented link equity 5 min
- Google made site speed a ranking factor today. My five sites are an accidental control group 5 min