#seo
6 posts
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Five common website migration mistakes
Website migrations destroy traffic with depressing regularity. Most of the damage is avoidable if you know where to look before you flip the switch.
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Internal linking: the site architecture move nobody prioritizes
Internal links are the most underrated lever in SEO. Every audit I run finds internal-link fixes worth more than the backlink opportunities — and they're entirely within your control.
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Four Predictions About Where SEO Is Heading
Notes from a 20-minute talk at Internetdagarna 2015, where I laid out four predictions about search. Content over tricks, mobile over desktop, answers over links, and one prediction about organic traffic growth that I am least certain about.
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The first time you delegate your core skill
The moment I sent an SEO brief to an employee instead of doing it myself, I understood something about building an agency that no growth plan had taught me.
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We Published Our Entire Playbook. On Purpose.
In March 2011, Be Better Online became the first Swedish SEO agency to publicly disclose its full methodology — tools, processes, deliverables, reasoning. A bet that transparency would be a competitive advantage, not a liability.
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Owned vs rented link equity
If your SEO agency's links disappear when you stop paying, you're not building anything — you're renting someone else's leverage.