#technical-seo
3 posts
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Five common website migration mistakes
Website migrations destroy traffic with depressing regularity. Most of the damage is avoidable if you know where to look before you flip the switch.
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Internal linking: the site architecture move nobody prioritizes
Internal links are the most underrated lever in SEO. Every audit I run finds internal-link fixes worth more than the backlink opportunities - and they are entirely within your control.
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Google made site speed a ranking factor today. My five sites are an accidental control group
Site speed now counts in the algorithm, but only for English searches on Google.com. I moved five large Swedish sites to fast servers last month and rankings jumped anyway. Which means the speed signal is not what moved them.