#operating-discipline
2 posts
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The contract you've already negotiated
Most small businesses pay for the same legal work twice. The fix isn't a better lawyer — it's a maintained shelf of templates the company already owns.
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The practitioner's case for running marketing experiments
Marketing should work like a lab, not a production line. A minimum viable test framework, what's cheap to test, what's expensive, and why the organizational prerequisite is harder than the statistics.