#agency-growth
2 posts
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The logo decision
When we finally standardized BBO's visual identity — pure magenta over the 3D variant — it was a smaller decision than it felt, and a larger signal than I expected.
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Joining an international agency network as a ten-person shop
When BBO joined Yamondo, the global performance alliance, we went from competing locally to fielding international briefs — and the internal pressure to professionalize was the real payoff.